Selling is called a ‘game’ and professional football is called a ‘business’. In Second Effort, one of the finest motivational films ever made, legendary coach Vince Lombardi teaches your sales reps the 5 principles of a successful football player – and how they can apply these winning fundamentals to sales success. In fact, it has inspired more than 15 million sales executives over the years.

This inspirational sales training program proves that the principles for building a championship football team apply to almost every facet of life, particularly selling.

This advice and wisdom apply just as well to today’s sales executives as they did nearly 30 years ago.

Vince Lombardi’s sales training program include:

Talk from the customer’s viewpoint

Translate features into benefits

Give the customer a sense of urgency and a reason to buy now

Organize sales materials in a logical way

Use understandable explanations of the product or service, summarize the presentation, ask for the order

Apart from these principles, Lombardi reveals the methods and secrets that helped his team achieve its full, record-breaking potential.