Navigating the complexities of HUD regulations can be overwhelming, especially when it comes to the Affirmative Fair Housing Marketing Plan (AFHMP) for Multifamily housing properties. These plans play an important role in ensuring compliance with Fair Housing laws, Section 504, and Civil Rights requirements, which are the backbone of equitable housing practices. For property managers, compliance officers, and housing professionals, understanding these foundational regulations is essential to successfully align marketing efforts, outreach strategies, and operational practices with HUD standards.

Latest HUD Policy Update and Its Impact

Recently, HUD Secretary Scott Turner announced the termination of the Biden-era 2021 Affirmatively Furthering Fair Housing (AFFH) rule. This decision aims to reduce regulatory burdens on local governments and property owners, allowing more flexibility in housing-related decisions. While this change eliminates certain compliance requirements, it does not remove the need for properties receiving federal funds to affirmatively further fair housing under the Fair Housing Act.

Understanding these policy shifts is crucial for property managers and compliance professionals to ensure their AFHMP aligns with HUD's evolving expectations. This webinar will not only cover the standard AFHMP requirements but also address how recent regulatory changes may impact your compliance strategy and best practices moving forward.

Why Your AFHMP Still Matters

The AFHMP is more than just a formality—it’s a tool to ensure your property’s marketing, advertising, and outreach efforts meet the needs of diverse communities while staying compliant with HUD’s evolving requirements. From navigating HAP Contracts to creating Limited English Proficiency (LEP) Plans, each component of the plan integrates to promote fairness and accessibility in housing.

This webinar, led by industry expert Rhanda McKown, will help you master all aspects of AFHMP. It will allow you to shift compliance challenges into opportunities for success with step-by-step guidance on HUD-935.2A and decoding the complex HUD Handbook 4350.3. With this session, you will not only learn key regulations but also align your AFHMP with critical updates to ensure compliance.

Webinar Objectives

This session will provide step-by-step instructions on the HUD Multifamily Affirmative Fair Housing Marketing Plan which outlines the foundational elements of marketing, outreach plans, and ads. Participants can learn how they will be assured to align key regulations with what they are marketing and outreach within their advertising according to Fair Housing laws, Section 504 and Civil Rights laws.

The session will also cover important topics such as meeting Limited English Proficiency (LEP) requirements, understanding HAP Contracts, and staying prepared for Management and Occupancy Reviews (MORs). By the end of this session, attendees will have the practical knowledge and tools to complete AFHMP accurately, streamline their marketing strategies, and navigate the regulatory landscape with confidence.

Webinar Agenda

• Understanding the impact of HUD’s recent policy changes on AFHMP compliance
• Navigating Fair Housing, Section 504, and Civil Rights requirements
• Aligning HAP Contracts with AFHMP requirements to avoid costly mistakes
• Meeting Limited English Proficiency (LEP) requirements
• Developing marketing, advertising, and outreach strategies that align with HUD standards
• Decoding HUD Handbook 4350.3 and applying it effectively
• Step-by-step guidance on completing Form HUD-935.2A accurately
• Best practices for keeping your AFHMP up to date and compliant
• Record-keeping strategies to stay audit-ready
• Preparing for Management and Occupancy Reviews (MORs)
• Ensuring AFHMP meets HUD’s posting visibility requirements

Webinar Highlights

•  Gain a clear understanding of HUD regulations, including Fair Housing, Section 504, and Civil Rights
• Learn about the importance of Limited English Proficiency (LEP) Plans
• Master-required Marketing, Advertising, and Outreach strategies
• Step-by-step instructions for completing the AFHMP form (Form HUD-935.2A)
• Learn how to keep your AFHMP current and compliant amid regulatory changes
• Understand record-keeping requirements and best practices
• Prepare for your Management and Occupancy Review (MOR) with confidence

Who Should Attend

HUD Multifamily Properties: Managers, Assistant Managers, Leasing Agents, Compliance Officers, Management Agent Staff, Persons involved with Affirmative Fair Housing Marketing Plans (AFHMP)